Netpress Website Project in the HubSpot Ecosystem
Preparing projects for the HubSpot platform is associated with certain technical limitations, such as pre-determined content layouts on pages. However, HubSpot offers advanced capabilities for profiling the website’s recipients. Depending on the interests of a potential customer and the history of their interaction with content, the platform allows for serving content that significantly increases the likelihood of establishing contact.
When preparing the website for Netpress, I focused on emphasizing the professionalism and business nature of their offer, despite the aforementioned HubSpot technical limitations. My goal was to maximize the platform’s functionality to present the customer’s value and expertise.
